Houston investors, funding Houston investors.
ProFlipFunds.com is a Houston-based hard-money lender built by real-estate professionals. We fund fix-and-flips, BRRRRs, and rentals for local investors — fast, asset-based, and without the bank runaround.
Alan R. Hernandez
Alan Hernandez has worked in Houston real estate since 2006 — and he's an active investor himself, buying, renovating and flipping homes in the same neighborhoods ProFlipFunds lends in. He knows from his own deals what it takes to win a property: fast, certain money and a lender who understands the numbers.
That's why ProFlipFunds underwrites the deal, not your paystubs. Alan has looked at purchase prices, rehab budgets, ARVs and exit plans from both sides of the table — as an investor, and as broker and owner of White Picket Realty, where he has closed more than $145 million in sales — so our loans are built around how Houston flips and rentals actually work.
He's a two-time Houston Battle of the Brokers champion (2024 and 2025), past president of NAHREP Houston, and the author of several real-estate books, including How to Win at the Game of Real Estate.
- ✓ Licensed in Texas since 2006
- ✓ Active investor — buys, renovates & flips in Houston
- ✓ $145M+ in real-estate sales
- ✓ 2× Houston Battle of the Brokers Champion
- ✓ Past President, NAHREP Houston
- ✓ Author of multiple real-estate books
Who we are
Active Houston real-estate operators. We underwrite the deal, not your paystubs, because we do these deals ourselves.
What we do
Asset-based bridge and rehab loans from $100K to $1M+, up to 70% ARV with 100% loan-to-cost and rehab funds included.
How we work
Full approval in 24 hours, transparent terms, and a real person who answers the phone through closing and draws.
ProFlipFunds.com is a DBA of Beacon Asset Management LLC, Houston, TX. Business-purpose lending only. All loans subject to underwriting.